Cannondale Sports Group Pushes IMBA World Summit to New Level

For Immediate Release
06-13-08
Contact: Mark Eller, Communications Director
markeller@imba.com
303-545-9011

The Cannondale Sports Group -- including the Cannondale, GT, Mongoose and Schwinn brands -- has joined other leaders in the bicycle industry in sponsoring the IMBA World Summit, June 18-21 in Park City, Utah.

"It's great to have the Cannondale group take on an Elite-level sponsorship role at the world summit," says IMBA development director Rich Cook. "Better yet, they have indicated that they will use the summit as a launching point for a major announcement about additional sponsorship of a key IMBA program." Stay tuned to IMBA's website for full details on which IMBA program will benefit from the support.

The Cannondale brand was one of IMBA's earliest sponsors, dating back to 1991. Now part of Dorel industries, the Cannondale Sports Group and its full roster of bike brands have made a strong commitment to supporting bicycle advocacy. Jeff Frehner, president and chief executive officer of group, says, "Now more than ever, advocacy is a necessary action for all bike users and producers.²